A little over a month ago, I was starting to grow concerned over some issues I was seeing regarding my guild. Activity levels were starting to drop, raid attendance was starting to flag a bit, and I was starting to hear a bit more grumbling than I’m used to in our guild’s chat channels. When we did raid, we often had to start late due to critical classes being absent, and even then our performance would often be much lower than expected.
None of these issues were particularly troublesome individually, but together, I was starting to see the patterns between the problems, and started to identify the problems I felt were the root causes.
I knew part of the problem was due to the standard summer “doldrums”. I knew some members were trying out Age of Conan. I knew other members were probably just tired of hitting the same content over and over. I had to find ways to overcome these issues and put the guild back on track, or I knew I’d have to deal with the repurcussions all the way up till the next expansion.
It’s now six weeks later, and looking at my guild now, you’d hardly realize that the picture I painted above was ever an accurate depiction of my guild. Activity levels are soaring. Raid attendance is at record highs. We’re taking down new targets frequently. We’re receiving several new applications to join us per day, which enabled us to pick and choose 8 new members so far.
In less than two months, we’ve gone from a guild which was having issues just getting members to log in to a guild which is the envy of much of our server.
How did we do this? More importantly, how can YOU do this?
I can’t speak for every guildmaster’s situation, but I can tell you the issues I identified and what I did about it.