I’ve been leading my guild for close to 10 years now. Throughout that time, I’ve learned a thing or two regarding the ebbs and flows of activity levels. One thing I’ve learned along the way is to be constantly aware of a few times of the year that will naturally result in lower activity.
The end of spring is one of those times where you’ll start to see a dramatic drop off in nightly attendance. Oh sure, your die-hards will be on no matter what’s going on, but as May starts to wind down and June starts up, I know that I’m going to start seeing some of my more consistent members suddenly not logging in as much as they used to. I may even lose a few members to inactivity over the next month.
Come late August or early September, I’ll start to see a resurgence in activity levels again, but till then, I’m sure I’ll start seeing some issues with group formations or even raid starts.
Though there’s certainly no real way to prevent this from occuring, there are several actions that guild officers can take to mitigate the effect this will have on your memberships.